Fashion Collection Illustration

Across multiple seasons, I’ve partnered with Thailand’s top boutique luxury fashion brands to bring their collections to life through illustration-led design. From fairytale-inspired florals to bold sci-fi narratives, my artworks became the foundation of fabric patterns, packaging design, and marketing campaigns for brands like Disaya, Wila, Yada, and ICONIC

Each brand had its own visual voice—but all shared a common appreciation for high craftsmanship, feminine elegance, and emotionally resonant storytelling. I worked directly with the brand owners and designers to interpret seasonal moods into highly detailed, print-ready artworks—balancing fantasy and functionality in every stroke.

In the fast-paced fashion cycle, I often created entire collections of illustrations to be used across fabric, accessories, in-store visuals, and digital assets. Working within tight timelines while keeping the artwork polished and aligned with each brand’s identity was key. Some illustrations made it to production; others remained behind the scenes due to technical or budget constraints—but every piece was crafted with the same level of care.

I began with watercolor, gouache, and pencil, later transitioning fully to digital tools like Procreate for greater flexibility and faster iteration. Each brand brought a different mood and visual language:

Disaya – I worked as their in-house illustrator from 2014–2015. My work ranged from florals and lettering to ornamental motifs across themed collections. Seeing my drawings walk the runway was unforgettable.

Wila – My first boutique client. I illustrated the iconic Red Riding Hood collection, launching my full-time career. Wila’s dreamy nostalgia and fairytale whimsy are still dear to my heart.

Yada – I created the Rapunzel collection, where I was given full creative freedom to explore feminine softness through flowing lines and delicate forms—entirely made in Procreate.

ICONIC – This bold, fearless brand inspired dynamic illustrations, including female astronauts, geisha robots, and underwater sci-fi heroines. I used strong inking and color-blocking to match their energetic voice.

My illustrations were featured in fashion shows, lookbooks, collection launches, commercial campaigns, and physical products. Seeing models wear garments printed with my illustrations—especially at the Disaya fashion show—was one of the proudest moments of my career.

This era shaped me. I learned how illustration can be both functional and poetic. These collaborations helped me grow from a studio artist into a fashion storyteller, translating narratives into textures, petals, and symbols across garments. I carry that ability with me today in every client brief.