Freya's Courses

In late 2019, I launched my very first Thai-language Procreate course—a small but significant move that would later evolve into a global creative education company.

With the help of a business partner skilled in e-commerce, I released the course on my own platform in mid-2020. What started as a one-time project quickly grew into a scalable online brand, known today as Freya.art—an international company with 15+ team members serving 80,000+ students worldwide.

Our mission? To make digital art simple, structured, and soulful—especially for beginners who never thought they could draw.

I didn’t set out to build a company—I just wanted to teach what I loved. But as the feedback grew and sales picked up, I realized: this wasn’t just a course. It was a movement. With a sharp marketing team, repeatable learning systems, and real art direction, we built an online platform that helped thousands of people unlock their creativity through digital tools.

Our students come from all over the world—mostly from the U.S.—and many are women who thought art wasn’t for them. Today, they’re creating, sharing, and even selling their work online.

What sets our courses apart?

- students apply and repeat

- Follow-up challenges and community contests to support consistent progress

I design each course like I’d build an art piece: with care, balance, and emotional honesty. From beginner sketching to niche illustration, each product is built for clarity, confidence, and long-term growth.

My role is creative director and brand face, but nothing happens alone. We’ve grown from just two people into a remote team with creatives, editors, community managers, and support staff working across time zones.

- I lead the Thai creative team through daily check-ins

- We build systems to reduce communication friction and maintain design quality

- We hire people who understand our aesthetic and believe in what we’re doing

I don’t pretend to have all the answers. I make mistakes, adapt fast, and stay honest with my team. Leadership, to me, means listening to the work itself and evolving as we grow.

What truly moves me is seeing our students’ transformations. The most touching feedback isn’t praise—it’s seeing a beginner finish a piece they never thought they could create. It’s watching students enter community contests, share their art, and slowly build their own voice.

This is why I started teaching in the first place: to show people what’s possible when they stop doubting and start doing.

From a watercolor workshop teacher to the founder of a thriving digital art brand, this project redefined my career. It gave me financial freedom, artistic direction, and global reach—all without sacrificing integrity or beauty.

We’ve built a brand that sells creative freedom to people who need it most. And we’re just getting started.